Glacéau vitaminwater has been announced as worldwide partner of the London 2012 Olympic Games, and has unveiled singer Jessie J as its brand ambassador.

A campaign launching in October sees the public co-creating a new London 2012-inspired vitaminwater drink with Flavour Creator, a ratings project run via Facebook. Jessie J will launch the new flavour, which is to be sold across European markets for the duration of the Games.